Qualcomm Atheros adds new capabilities to IZat location platform offering 10 times greater accuracy

Telecom Lead America: Qualcomm Atheros has added new capabilities to IZat location platform.

IZat indoor solutions provide up to 10 times greater accuracy in both open and closed environments over existing platforms.

These new capabilities to indoor location solutions are aimed at offering better consumer experiences in public places and help open revenue streams in the retail, travel, entertainment and hospitality industries.

These new indoor positioning capabilities enable more precise positioning (within 3-5 meters) inside buildings to ensure an optimal consumer experience.

The Qualcomm IZat Indoor Positioning Software debuted on the latest Qualcomm Snapdragon S4 processors, including the MSM8960 Pro and APQ8064 coupled with the MDM9x15.

Additionally, the Snapdragon SDK for Android now includes tools and APIs that provide unique location capabilities for, and simplify the development of, indoor location-based apps for Snapdragon devices.

In addition to enhancing the location capabilities for mobile devices, the IZat location platform includes infrastructure technologies that enable Wi-Fi networking customers to deliver location-aware networks. Qualcomm Atheros’ latest 802.11ac and 802.11n access point solutions feature advanced Wi-Fi-based positioning calculations to pinpoint locations with greater accuracy.

“Outdoor navigation and location apps are already an essential part of the mobile experience, while indoor location represents the next frontier in location-based applications. With the unmatched capabilities of the IZat platform, Qualcomm is enabling precise indoor location and fostering a strong partner ecosystem,” said Amir Faintuch, senior vice president and general manager, consumer business unit, Qualcomm Atheros.

Qualcomm Atheros is collaborating with industry leaders to streamline the way location data is shared across elements of the ecosystem, and to accelerate the deployment of indoor location systems and services that deliver value to businesses and consumers.

Cisco is working with Qualcomm Atheros to optimize the indoor positioning capabilities of its Mobility Services Engine to enhance service discovery and location-based apps in public venues such as shopping malls, retail chains, hotels, airports, hospitals, college campuses, entertainment destinations and enterprises.

Meridian, a mobile-software company for location-based businesses, is the first for developing both indoor navigation and location-based services for mobile apps.

“Location-based apps will revolutionize how businesses reach mobile consumers and enhance their experiences in a variety of public places, particularly indoors,” said Kiyo Kubo, chief executive officer of Meridian.

editor@telecomlead.com