Allot Communications has launched 3GPP-compliant Traffic Detection Function (TDF) for LTE / 4G networks.
TDF, a part of the 3GPP Release 11 LTE standard, provides better network visibility to better analyze and respond to broadband traffic.
Facing competition from Over the Top (OTT) content providers such as Facebook and Skype, the key for operators to monetize OTT traffic lies in the ability to better analyze and respond to that traffic in real time.
The TDF-enabled Allot Service Gateway enables operators to analyze and monetize OTT traffic by leveraging application awareness and transaction information in order to deploy innovative pricing plans, drive new service revenues and increase customer loyalty.
Lynnette Luna, senior analyst, Services Ecosystem, Current Analysis, said: “Greater network visibility means CSPs have the power to implement new pricing paradigms based on real-time user data around device types, location, application, usage and more.”
Allot Communications’ TDF enables CSPs to gain from LTE’s capabilities around QoS and data speeds while leveraging their position in the market to add significant value to OTT offerings.
“TDF brings with it the opportunity for carriers to implement business intelligence analytics and application-specific charging policies. This type of dedicated functionality is critical for carriers looking to add value to OTT providers like Facebook and Skype,” said Andrei Elefant, VP Marketing & Product Management of Allot Communications.