Avery Dennison RFID unveils N-Zone NFC Inlay product

Avery Dennison RFID, a producer of
UHF RFID inlays, introduced its N-Zone line of near field communications (NFC)
RFID inlays. The extensive portfolio promises to support the proliferation of
innovative, high-performance NFC applications across the globe.

According to research reports, about
100 million NFC-enabled phones will be shipped in 2011with shipments exceeding
500 million by 2015.


NFC is reaching the tipping point,”
said Maggie Bidlingmaier, global director of sales and marketing at Avery
Dennison RFID.


NFC-enabled smart phones are
rapidly proliferating, and consumers will quickly demand applications that the
technology makes possible. Our N-Zone NFC tags were designed specifically to
power these rapidly emerging solutions,” Bidlingmaier added.


The first products in the N-Zone
line of NFC inlays
utilize NXP’s ICODE semiconductors.


Combining Avery Dennison’s inlay
design expertise and our ICODE, Mifare Ultralight, and DESFire line of products
to create best-in-class NFC inlays is a natural progression of our strategic relationship,”
said Jeff Fonseca, NFC global business development director, NXP.


NXP and Avery Dennison are both members of the NFC Forum, the industry’s standards group.


Among the many uses of Avery
Dennison N-Zone tags will be the transformation of ordinary product labels and
store environments into powerful media for branding and new customer
experiences, as well as in smart” posters and NFC-enabled mobile devices.

Avery Dennison RFID recently
announced the shipment of its one billionth UHF inlay and is a leading provider
to the aviation, supply chain, grocery, healthcare and retail industries. Avery
Dennison’s work with retailers includes the development of the first commercialized
RFID-based electronic article surveillance solution, which was launched by
German apparel retailer Gerry Weber in 2010.


By TelecomLead.com Team
[email protected]



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