By Telecom Lead Team: Bizzabo will showcase its event
networking mobile application that leverages Qualcomm Innovation Center’s
AllJoyn proximity-based communications technology at Mobile World Congress
2012.

This demonstration will highlight how Bizzabo helps
professionals discover and connect with new and relevant business contacts,
including LinkedIN contacts also in attendance, at meetups, conferences, and
trade-shows and how it enables event organizers to engage more effectively with
their attendees.

The Steps Away feature shows other Bizzabo users who are
physically steps away from you. The Company Notifier feature allows attendees
to enter a company name they wish to follow and as soon as a company employee
is steps away, the follower receives a notification enabling them to maximize
their professional networking experience.

“Unlike regular GPS location-based solutions,
AllJoyn’s peer-to-peer connectivity and Wi-Fi usage enables our users to enjoy
proximity-based capabilities without a server at big events, and especially at
Mobile World Congress.  Having this capability is simply amazing,”
said said Bizzabo Co-Founder Alon Alroy.

“Bizzabo is a great example of how a developer can
quickly and easily add innovative proximity-based experiences to their application
using AllJoyn,” said Liat Ben-Zur, senior director of Software Strategy
and Business Development for Qualcomm.