China Mobile signs NSN to deploy Quality of Experience solution

China Mobile has signed Nokia Solutions and Networks (NSN) to deploy Quality of Experience (QoE) solution for Beijing Mobile, a branch of the Chinese telecom operator.

The strategy of China Mobile is to further to improve customer experience by linking network performance with mobile subscriber satisfaction and application behavior, NSN said on Tuesday.

Beijing Mobile is expected to enhance customer satisfaction with voice, text messaging, web browsing, instant messaging and social media services such as Weibo. ( 3G drives China Mobile Capex to reach $9.3 billion in first half 2013 )

Earlier, China Mobile said its first half revenue rose 10.4 percent to $49.5 billion (RMB 303 billion). Its total user base grew 8.4 percent to 740 million. Telecom service revenue improved 6.8 percent to RMB 284.7 billion. Focus on QoE was one of the growth drivers for China Mobile.

China Mobile NSN deal
As part of the QoE deal, NSN will collect fault, performance and configuration data from the network. The mobile broadband solutions provider will add insights from its Serve at Once Traffica system to these collected data.

NSN will then develop a new service platform for the operator to address subscriber needs directly for a superior customer experience. ( China Mobile to raise Capex to $30.6 billion in 2013 )

NSN’s QoE solutions provide the necessary link between the subscriber, application usage and network performance to improve visibility of end-to-end performance.

Beijing Mobile, according to NSN, can spot service degradations and prioritize corrective actions in order to resolve issues affecting its customers. The solution enables a transition from network-driven to experience-driven operations.

Instead of reacting to alarms and network key performance indicators (KPIs), the operator can focus on what matters most: the perceived customer experience.

“Beijing Mobile is responding to the needs of the ever-growing number of mobile internet users with a strategy that focuses on subscriber experience and ongoing O&M transformation instead of traditional network KPIs,” said Xue Rui, head of Delivery in Greater China region at NSN.

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