Dialog Axiata, the largest mobile network operator in Sri Lanka, has selected leading messaging app Rakuten Viber as international Application-to-Person (A2P) messaging platform.

The partnership will enable more than 300 Rakuten Viber carrier partners to communicate with more than 16 million Dialog Axiata customers using the Rakuten Viber A2P bilateral service.

Matan Barth, Senior Director of Telecom Services at Rakuten Viber, said: “This partnership is a very important step for Rakuten Viber and our continued efforts to expand the company presence and footprint in the APAC region. Our telecom partners will benefit from the new A2P communication channel we offer with Dialog Axiata to Sri Lanka.”

Ravi Sankar Vaddi, Senior Consultant – International Business and Enterprise Data at Dialog Axiata, said: “Having their own developed infrastructure and a large presence in A2P messaging, Viber provides us with a high-quality A2P SMS traffic exchange. This allows Dialog’s subscribers and clients to benefit from superior and assured connectivity, as their messaging experience becomes more seamless.”