Ericsson bags 4-year managed services contract from Omantel

Ericsson HQ 3
Telecom network vendor Ericsson on Tuesday announced that it has bagged a 4-year managed services contract from Omantel.

Omantel has also selected Ericsson to provide its real-time customer value management (CVM) service to deliver targeted, personalized campaigns driving cognitive marketing. The CVM campaign management service will assist Omantel in improving revenues, reducing churn and enhancing campaign effectiveness.

Omantel CEO Talal Al Mamari said that the Omantel 3.0 transformation strategy and this agreement with Ericsson are part of its objective to deploy new digital smart home, innovative business and e-government services throughout 2016 and beyond.

Revenue of Oman Telecommunications Company grew 4.7 percent to R.O 135.5 million in Q1 2016 compared with R.O 129.4 million in the corresponding period of 2015. Cost of Sales increased 8.4 percent, while operating expenses decreased 3.5 percent.

Q1 net profit of Omantel increased 0.6 percent to RO 34.8 million driven by strong domestic performance. Revenue from domestic market rose 5 percent due revenues from fixed and mobile broadband services and submarine capacity sales.

Omantel 3.0 strategy

Omantel has already kicked off 3.0 strategy, a transformation program that focuses on revenue generating units as key metrics, expanding into near core and non-core areas and by becoming the key differentiator companion of choice and creator and enabler of digital ecosystems.

Focus areas for 2016

Omantel aims to increase relevance of near-core and beyond core services to drive revenue growth in both Consumer and Corporate segments.

Omantel focuses on new and improved Broadband value propositions, with the aim to monetize data and compensate declines in traditional voice and messaging.

Omantel aims to make investments to grow the submarine cable systems and to build a diversified service offering leveraging this infrastructure.

The telecom will focus on modernizing the network to enhance customer experience. Completion of major IT transformation projects to support the customer experience requirements is also on the cards for Omantel.