Ericsson inks online video platform deal with Bonnier Broadcasting

Telecom network vendor Ericsson announced its multi-year deal with Bonnier Broadcasting to supply online video platform to the over-the-top (OTT) and live TV subscription video-on-demand (SVOD) service.

Ericsson did not share financial details of the deal. The networking supplier will provide managed services including content management and preparation, digital rights management, subscriber management and billing and advertising insertion for multiple devices and platforms.

The Nordic next-generation online TV services will launch later this year. Bonnier Group content including sports, local and international drama series, sitcoms and Swedish and international feature films will be available both on-demand and live. Multiple platforms will be supported, including the web, iOS and Android devices.

Ericsson media

Thorsten Sauer, head of Broadcast and Media Services at Ericsson, said: “Our relationship with TV4 for their linear channels has now been extended to a business transformation that encompasses on-demand and live services across platforms.”

Ericsson’s Managed Player masters the combination of OTT delivery and playout to deliver content to consumers. It is powered by Ericsson Mediaroom Reach, a scalable adaptive bitrate-based technology platform for intelligent OTT video delivery to cross-platform connected devices.

In 2009, TV4 selected Ericsson to manage their technical operations end-to-end as part of a 10-year contract. In addition, Ericsson and TV4 established a joint technology and business development forum, where the two companies evaluate new business opportunities.

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