Ericsson launches new brand, purpose and vision

Ericsson today launched its new purpose and vision – in line with its business goals around the growth of 5G business.
Ericsson CEO Borje Ekholm on new brandEricsson is also launching a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity.

Purpose: To create connections that make the unimaginable possible

Vision: A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future

Ericsson is forecasting 3.5 billion 5G subscriptions and 60 percent global 5G population coverage by 2026.

“Our purpose and vision is anchored in the company’s values of respect, professionalism, perseverance and integrity. We remain steadfast in our efforts to foster a culture of integrity by embedding our values into all ways of working,” Borje Ekholm, President and CEO, Ericsson, said.

“This work continues, and we are committed to creating greater accountability, trust and respect with our people, customers and stakeholders, while ensuring sustainable success for the company in the future.”

Ericsson’s research shows that by 2030 digital technologies can reduce greenhouse gas emissions across industries by 15 percent.

Looking ahead, Ericsson’s vision imagines a world where limitless connectivity improves lives, redefines business and pioneers a sustainable future.

“Our vision imagines the future we can help to create for people, business, and the planet,” says Stella Medlicott, SVP and Head of Group Function Marketing and Corporate Relations, Ericsson. “Connectivity is key to reducing human impact on the planet and will help bridge the digital divide, but we also see the potential for our technology to touch even more parts of society.”