Ericsson has appointed three new heads — Rafiah Ibrahim for Middle East, Sam Saba for South East Asia and Oceania, and Charlotta Sund for Northern Europe and Central Asia.

 

Ericsson is expected to further strengthen market position and accelerate transformation and growth following the appointments.

The three will become members of Ericsson’s Global Leadership Team, said Ericsson.

Rafiah Ibrahim, currently head of Marketing Broadcast Services, has 30 years’ experience from the telecom industry of which 18 in Ericsson. Past positions include country manager of Bangladesh, head of global customer units as well as head of former market unit North Africa with responsibility for business in 11 countries.

Sam Saba, currently head of Customer Unit Indonesia, has held a variety of senior Sales & Operations roles in South East Asia and in Middle East including leading its business with Telstra, and later heading Ericsson’s operations in Australia, New Zealand and Fiji.

Charlotta Sund has 25 years’ experience from the telecommunications industry and her positions in Ericsson have included heading up product and business development, head of Multimedia & Systems Integration for former market unit Nordic & Baltics, as well as head of Customer Unit Nordics & Baltics.