Ericsson powers China Unicom and iQIYI to improve video app experience

Teenage smartphone userTelecom network and software major Ericsson said it is powering China Unicom to optimize mobile network and support iQIYI, a video streaming app in China, to offer better viewing experience for its users.

The Sweden-based telecom technology company said Ericsson App Experience Optimization solution will increase on-app time and user engagement for iQIYI app via China Unicom’s 3G and 4G networks in the country.

Around 470 million devices used the iQIYI video streaming app in the month of November 2016. iQIYI also offers entertainment and lifestyle services ranging from reading, gaming, social network, to movie ticketing, live streaming, and e-commerce business.

Ericsson and iQIYI provide a testing and optimization methodology aimed at boosting network performance through its App Experience Optimization solution.

“Our technology team has always been working hard to provide premium experience for everyone that uses our applications. That’s why we are joining hands with operators like China Unicom to make sure that all functions of our applications can work well via the mobile network,” said Kent Liu, vice president of iQIYI’s Technology and Products Center.

“China Unicom’s network is committed to continuously improve the network user experience. The App Experience Optimization technology enables us to effectively improve video performance and provide a better user experience for our customers,” said Wang Rui, deputy head of O&M department in China Unicom.

Ericsson has earlier supplied App Experience Optimization solution to Facebook and WeChat.

Ericsson and iQIYI are testing currently user interactions triggered from iQIYI accounts, which are measured on different mobile devices in Beijing. The results will provide insight on how to optimize China Unicom’s network and servers, as well as in the iQIYI app. iQIYI users on China Unicom networks will have connectivity optimized for their needs resulting in increased on-app time and user engagement.