The solution is built on HP Converged Infrastructure in
association with SAP. HP deployed the solution in two weeks. T-Mobile said it
has enhanced the ability to deliver targeted marketing campaigns to customers
by transforming the way it delivers, manages and measures its wireless plan
offers.
“T-Mobile wanted to accelerate the timing and
precision of our marketing campaigns to increase customer and shareholder
value. We selected SAP HANA running on HP Converged Infrastructure to achieve
this result,” said Erez Yarkoni, chief information officer, T-Mobile USA.
To assist T-Mobile in configuring HP AppSystem for SAP
HANA, HP provided services to preintegrate the hardware and software, on-site
startup for quick integration into T-Mobile’s environment, and support
services.
“T-Mobile needed faster and better customer insight
from its varied data systems. HP and SAP quickly delivered a turnkey solution
that provides simplicity, performance and faster time to value,” said Paul
Miller, vice president, Converged Systems, HP.
“SAP, in cooperation with HP, worked to support the
creation and delivery of a unique and differentiated customer-tracking solution
for T-Mobile,” said Steve Lucas, executive vice president and general
manager, Global Database and Technology, SAP.
HP has completed more than 77,000 installations worldwide
of SAP applications, and HP Converged Infrastructure runs nearly half of all
SAP installations in the world. HP is a global leader in providing services for
SAP environments, supporting 1.7 million users in more than 50 countries.
