LG Electronics launches next generation Pro:Centric technology


LG Electronics USA is launching the next generation of
its Pro:Centric technology, adding IP video decoding to the powerful platform.


At the 2011 Hospitality Industry Technology Conference
and Exposition LG is showcasing its Pro:Centric applications platform that
enables hoteliers to streamline information delivery into the guestroom,
providing uniform services and features across radio frequency (RF) and
Internet protocol (IP) networks.


Leading LG’s new
Pro:Centric series are the LV555H and LD665H. The LV555H is LG’s first commercial
LED HDTV to feature Pro:Centric. This premium model displays crisp, clear
images with energy-efficient edge-lit LED backlighting.


The LV555H and LD665H are the first commercial TVs from
LG for the North American market to include IPTV video decoding, allowing the
support of direct IPTV,
RF-only and mixed RF and IP connections. They enable seamless migration from RF
to IP as network topology is expected to evolve over the coming years. Also
featuring dual tuners, these models allow dynamic updating of application data
such as the electronic program guide, weather and customizable billboards while
still providing access to live TV.


“LG recognizes the trend in the U.S. towards IPTV
solutions for our hotel customers. Our new models are a major step forward in
supporting integrated IPTV adoption, and with proven success overseas,
represent a truly global approach to platform development,” said
Richard Lewis, senior vice president, research and technology at Zenith,
the U.S. R&D subsidiary of LG Electronics.


As LG’s premium Pro:Centric models, the LV555H and LD665H
support embedded b-LAN for Pay-Per-View and Free-To-Guest system
interoperability, integrated LG Pro:Idiom digital rights management and
MPEG-2/MPEG-4 H.264 decoding for viewing of premium HD channels.


All of LG’s Pro:Centric-enabled HDTVs support a common
feature set including third-party interactive electronic program guides,
weather information and interactive information display capabilities.
Additionally, systems integrators can customize welcome menus with unique
authoring tools and Java-enabled technologies, which allow for easy,
information sharing based on a hotel’s specific needs.


Hoteliers can also personalize templates including
colors, themes and billboard advertisements. The ability to quickly and easily
add or update information creates real savings in printing costs and allows for
a more timely presentation of information to guests.


By Telecomlead.com Team
[email protected]