Maasranga selects KIT digital to launch 3G-enabled broadcast network in Bangladesh

KIT digital selected by Maasranga, a part of the
Bangladesh-based communications, IT and healthcare conglomerate, Square Group, will
help it launch the first fully IP-based digital, HD and 3G-enabled rich media
network in Bangladesh.

The project involves the green-field development of
Maasranga’s central infrastructure and studio facilities, which feature
state-of-the art production and post-production capabilities and a fully
automated, IP-based digital delivery workflow.

By implementing the KIT Platform, KIT digital’s broadband video head-end software-based solution, the
network can more efficiently and cost-effectively produce, manage and deliver
premium content to audiences anytime, anywhere.

“Maasranga made an ambitious commitment to deploy the
most advanced broadcast technology, in keeping with Bangladesh’s ongoing
emergence, and through our partnership with KIT we are setting the groundwork
to transition into multi-platform distribution over digital terrestrial, satellite,
and IP networks, with single-point ingestion and asset management,” said
Syed Fahim Munaim, CEO of Maasranga.

Maasranga Television, the group’s brand new 24-7 news
channel, will highlight the history, culture and ongoing development of
Bangladesh in addition to airing topical financial, political and culture news.

As the fastest growing zone in today’s global economy, Asia
is witnessing rapid technological progression in the field of digital media.
The way people communicate, distribute and consume media is evolving as younger
audiences and the new middle class embrace multi-screen content.

Maasranga TV went on air on July 30th with an
hour-long inaugural broadcast ceremony held at the Radisson Water Garden Hotel
in Dhaka, Bangladesh. The ceremony was hosted by Bangladesh’s Information and
Cultural Affairs Minister, Abul Kalam Azad, and the Chairman of Square Group,
Samson H Chowdhury.

“Maasranga will deliver the best in premium content
through its various media platforms to its viewers across Bangladesh. Our
partnership with Maasranga is enabling us to match the best in video technology
with our specialized integration services to meet specific network needs. We
are proud to be working with the Square Group in its advancement of the
Bangladeshi media environment,” said Ashish Mukherjee, senior vice
president, Asia-Pacific, KIT digital.

KIT digital staff have been on the ground in Dhaka over the
last several months implementing the KIT Platform, integrating partners’
hardware and software technologies and developing efficient ongoing workflow
processes for internal Maasranga staff that will support the network for years
to come.

By Team
[email protected]