Mobile May Drive Web Content Management Technology

Web content management vendors are making only halting moves towards mobile-enabling their applications and outputs, but they will apply significant resources to mobile services over the next year, according to The Real Story Group.

This finding came from the latest major release of The Real Story Group’s Web Content Management Evaluation Report.

“Over the past ten years, we’ve seen the Web CMS technology pendulum swing back and forth between website management versus content management”, said Tony Byrne, founder, Real Story Group. The rise of e-marketing and engagement services has recently focused vendors on website management, but mobile is changing the game as organizations focus more on content and experiences relevant for multiple, different environments.

Many Web CMS tools can generate outputs for different mobile formats, often via functionality that renders alternate templates for different devices. Customers will still find a lot of room for improvement here among CMS tools especially for supporting HTML5-specific markup. HTML5 is the next generation browser markup standard that provides significant mobile-specific functionality.

Web CMS vendors generally do not provide effective mobile access to editorial and management interfaces. Customers will want to test emerging mobile editorial interfaces very carefully because most CMS interfaces consist of rich dashboards that may not translate smoothly to a mobile-friendly experience. Vendors tend to mobile-enable only limited functionality like workflow services, according to The Real Story Group.

Smaller, more focused vendors and open source projects continue to predominate in this marketplace. The Web CMS marketplace will evolve significantly over the next ten years. But it’s likely to remain fragmented in 2021.

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