Netcracker and etisalat by e& Ink Deal for BSS Project

Netcracker Technology, a provider of BSS and digital transformation solutions, and etisalat by e&, a telecommunications company in the UAE, will undertake a Business Support System (BSS) transformation project.
Netcracker BSS solutions for telecomsThe core of this transformative engagement encompasses the implementation of Netcracker Digital BSS, an integral component of the Netcracker Digital Platform. This deployment spans various products and functions, including order management, customer relationship management (CRM), product catalog management, self-service and digital channel enablement, service fulfillment, analytics and reporting, and partner management.

The deployment of of Netcracker Digital BSS is poised to directly enhance the experience of all etisalat by e&’s customers, including both consumers and businesses. Key benefits include improved time-to-market, superior service delivery, and an enhanced customer care experience, all facilitated by a GenAI-driven platform.

“Partners like Netcracker will help us deliver more for our customers by giving us real business results today and keeping us on the long-term path for etisalat by e& to become a fully automated digital services provider. They will bring their expertise to modernize our systems and processes and deliver the next generation of customer experience,” Khalid Murshed, CTIO at etisalat by e&, said.

This transformative project aligns with the group’s broader journey to introduce new service offerings swiftly, expand its regional presence, nurture in-house talent, and enhance its competitiveness within the markets in which it operates.

The strategic partnership between Netcracker Technology and etisalat by e& marks a significant step toward pioneering digital transformation in the telecommunications industry, ultimately benefiting both businesses and consumers in the UAE and beyond, Sylvain Seignour, President of Netcracker, said.