Openwave Mobility and its SI partner is Eventum IT Solutions have worked with Orange Egypt to improve customer experience.
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According to industry estimates, mobile data in the Middle East is expected to grow at a CAGR of 65 percent over the next five years. The resolution quality of videos has increased with around 38 percent of all mobile video traffic now being HD.
Subscribers face quality issues because mobile networks carry increased traffic loads. Long wait times and video buffering are the typical issues faced by customers in Egypt. Over-The-Top (OTT) players are applying encryption protocols which stifle the ability for mobile operators to use conventional traffic management technology to manage subscriber QoE.
Openwave Mobility’s traffic management solutions enable Orange Egypt engineers to ensure transparent classification of encrypted traffic flows to balance picture and playback video quality in real time.
Telecom engineers at mobile operators can improve the mobile network quality because the solution also learns from network congestion patterns and accelerates mobile data and provides encrypted and unencrypted filtering technology to protect Orange Egypt subscribers from inappropriate content.
“Our network has seen a major spike in mobile data usage, so we needed a way to handle the different types of traffic. Openwave Mobility’s solution enables us to optimize our live streaming data, regardless of whether it is encrypted or not, which ultimately delivers a seamless experience for our subscribers,” Hesham Siblini, chief technology officer of Orange Egypt, said.
Orange Middle East and Africa
Meanwhile, Orange has revealed its revenue performance in the Middle East and Africa regions in 2017.
Orange’s revenue from the Africa & Middle East segment rose 5.7 percent in Q4 2017, driven by accelerated growth in Morocco and Egypt. Revenue growth in 2017 was 3.0 percent against 2.6 percent in 2016.
The growth of mobile data services was 36 percent in the fourth quarter — driven by 4G, which is now available in 11 countries. 4G subscriber base in Africa and Middle East was 11.1 million (+16 percent) in 2017.
Orange said its Capex for the Africa & Middle East segment rose 7.0 percent in 2017 – due to the deployment of 4G networks in 11 countries and the deployment of fibre.
“By deploying Openwave Mobility’s technology, Orange Egypt is future-proofed and better equipped to manage the rising levels of encrypted video traffic and deliver outstanding QoE for subscribers,” Indranil Chatterjee, SVP of Products, Sales & Marketing of Openwave Mobility, said.