Flytxt has won a tech deal from Orange to deploy its solutions across all the 17 operating companies in the Middle East and Africa (MEA) region.
Flytxt’s analytics and AI capabilities will provide customer intelligence for marketers like Next Best Offer recommendations to drive hyper-personalized digital experiences across Orange’s channels as well as digital channels.

Flytxt has started deploying its solution in countries like Mali, Senegal, Ivory Coast, Liberia and Burkina Faso as part of this group-wide deal.

“Orange wants to be the reference in terms of digital operators in the Africa and Middle East region. Data and AI are at the heart of our innovation model to offer smarter networks, reinvented customer experience and greater operating efficiency,” Stephanie Clemente, the CVM and Marketing Director, Orange MEA said.

Flytxt is one of the fastest-growing Customer Lifetime Value Management solution providers for subscription and usage businesses. The company’s client base consists of more than 100 enterprises across 50 countries, including some of the largest Telcos likes MTN, Zain, America Movil, Vodafone, Hutch, and Ooredoo.