Robi Axiata taps Gemalto to configure new devices on network

Robi Axiata Bangladesh
Robi Axiata, Bangladesh’s second largest mobile operator in terms revenue, has tapped Gemalto to detect and configure new devices on its network.

The Gemalto LinqUs Device Management platform delivers over-the-air data settings such as MMS, internet and email to the end-user’s device, and also provides marketing analysis of the installed devices for targeted promotional campaigns.

“In Bangladesh, users change their devices frequently as they can buy data enabled affordable phones. With Gemalto’s solution, users can activate their device instantly by simply accepting all updates,” said AKM Morshed, chief technology officer of Robi.

Michael Au, president South Asia and Japan at Gemalto, said its understanding of the local market enables to provide a future-proof solution that helps Robi Axiata to remotely manage the entire life cycle of the devices, and significantly reduce customer care costs.

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