Route Mobile in pact with Idea to manage A2P SMS traffic

Route Mobile has partnered with Idea Cellular to manage the international A2P SMS traffic in India.
Idea Cellular 4G GoaRoute Mobile will protect revenue leakage via SMS grey routes and assist Idea Cellular to improve Application-to-Person (A2P) monetization.

“We will work towards improving and monetizing the International A2P SMS sector. Our SMS Firewall, Analytics and Monetisation solution will offer a secure SMS channel to Idea Cellular and open-up revenue channel,” Rajdipkumar Gupta, managing director and group chief executive officer of Route Mobile, said.

Route Mobile will integrate a multi-level SMS firewall solution for Idea Cellular in order to secure its international traffic channels. The firewall will ensure that the international A2P SMS traffic enters Idea’s India network via authorized A2P SMS gateways.