Spreadtrum leads in TD-SCDMA market in China


Spreadtrum Communications, a fabless semiconductor
provider in China with advanced technology in both 2G and 3G wireless
communications standards, announced that it has achieved a leadership position
in China’s TD-SCDMA market.


TD-SCDMA is the China 3G standard adopted by China’s
largest telecom operator China Mobile.


Spreadtrum’s low-cost, high performance baseband
solutions based on its advanced 40nm platform have enabled the Company to
secure design wins with both tier-1 OEM handset manufacturers and independent
design houses serving this market, with significant growth in the first half of
2011 resulting from shipments in the feature phone segment.


In the first half of 2011, Spreadtrum secured more than
50 percent market share of TD-SCDMA shipments,” said Kevin Wang, director,
China Research of analyst firm IHS iSuppli.


Spreadtrum expects
TD-SCDMA uptake to accelerate in the second half of 2011, bringing the overall
market from 34 million units shipped in 2010 to more than 50 million units
shipment this year.


Our advanced 40nm platform enables us to deliver a
superior 3G experience on handsets. The low power consumption of our TD-SCDMA
baseband solutions enables up to 15 hours talk time and 17 days standby time
off of 1000mAh batteries,” said Leo Li, president and CEO of Spreadtrum.


Spreadtrum expects that shifts in China Mobile’s
purchasing strategy will help drive faster growth. As more phone models have
become available, China Mobile’s purchasing has shifted from central
procurement tenders, in which the head office negotiates for certain models and
volumes, to purchasing through local distribution channels.


Local purchasing enables regions to order handset models
that are best matched to local consumer preferences, price points and styles.
The ability of consumers to purchase 3G handsets with an attractive user
experience, feature set and design, at close to EDGE handset prices, is
accelerating market uptake of TD-SCDMA handsets.


Recently, Spreadtrum Communications announced
it has signed a definitive agreement to purchase Telegent Systems, a provider
of semiconductor and software solutions for the reception of live, broadcast
television on mobile phones.


Spreadtrum does not expect significant impact to either
its cash position or operating expenses as a result of the transaction.


By Telecomlead.com Team
[email protected]