Sprint unveils open Mobile ID and Mobile Zone platforms

By Telecom Lead Team: Sprint has created a New Ventures
organization to focus on opportunities and new solutions with open ecosystems
platforms to the wholesale and global marketplace.

Sprint has unveiled open platforms Mobile ID and Mobile
Zone, which are white-labeled variations of the Sprint ID and Sprint Zone

These platforms enable Sprint’s International and
Wholesale customers to replicate Sprint’s success with the retail versions of
the same services driving enhanced customer engagement and revenue growth

Sprint New Ventures will be attending the 2012 Mobile
World Congress.

The New Ventures goal is to deliver new business models
and emerging opportunities that tap into the growth of the Android platform and
the popularity of new applications and services to both drive revenue and
increase overall customer satisfaction.

New Ventures, in partnership with Sprint’s Product,
Marketing and International teams, intends to help international carriers,
OEM’s and other partners improve efficiency, cut costs and drive revenue, while
improving customer experience and satisfaction,” said Mike Cooley, vice
president, New Ventures – Sprint.

Mobile ID delivers a complete mobile experience including
applications, widgets, ringtones and wallpapers, all in a couple of simple
clicks. With more than six million downloads in the U.S., Sprint smartphone
users have already begun to harness the power of ID packs to create their own
experiences while catering to different tastes and hobbies.

Mobile ID enables personalization for the end user that
offers access to a broad array of categories, allowing carriers around the
world to deliver a successful customized application to defined markets and
customer segments.

Mobile Zone provides a messaging gateway for customers to
access account information, learn about their device and discover new applications.
Mobile Zone can enhance the user experience while improving carrier-to-customer
interaction. An interactive and relevant mobile application, Mobile Zone allows
users who are always on-the-go a way to manage their account and discover new
content anywhere and at any time with news, suggestions, tips and tricks to
getting the most out of their wireless service.

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