Telkomsel, a leading telecom operator in Indonesia, has selected Kinetica to improve data-driven customer experiences.

Kinetica CEO Paul Appleby says the analytics company’s solutions have the capability to act as a converged engine for accelerated analytics, location-based visualization and artificial intelligence (AI) targeting Telkomsel’s 178 million plus customers.

“The rapid growth in mobile devices, digital users, and the micro-services nature of prepaid across the Indonesian market has led to exponentially more data generated than ever before,” said Montgomery Hong, CIO at Telkomsel.

Telkomsel business team is in a better position to make more revenue as the Kinetica engine provides real-time data analysis and location intelligence across business — pre-paid and post-paid mobile, digital lifestyle services such as video, gaming, music, mobile financial services, and digital advertising.

Kinetica’s insight engine runs on NVIDIA GPUs and NVIDIA DGX systems which provide real-time analytics on data — 10 to 100X faster than traditional systems, and at one-tenth of the cost.

Raymond Teh, vice president of APAC at NVIDIA, said the combination of Kinetica on NVIDIA GPUs will assist Telkomsel to benefit from an optimized network as well as real-time financial and business reporting.