Telecom Lead Asia: To tap the Over the Top TV (OTT) segment, Chinese wireless equipment maker ZTE announced a full hardware and software solution integrating low bit rate high definition, OTT, and multi-screen convergence.
ZTE claims that the solution supports OTT services on multiple screens for devices such as TV, PCs, tablets and mobile phones.
As the new solution employs ZTE’s low bit rate HD technology to reduce transmission bandwidth, operators will gain from low cost network transformation and platform construction and accelerates the deployment of OTT services.
Statement from ZTE said operators are developing video services to distinguish themselves from the competition.
The new solution will enable operators for rapidly developing OTT services while reducing network transformation and platform construction costs.
ZTE claims that its low bit rate HD coding technique enables the system to transmit 720p video with a code rate of 3 Mbps rather than 8 Mbps, reducing the pressure of capacity expansion on operators and improving user’s service experience.
“The ZTE low bit rate HD solution will dramatically advance the IPTV industry worldwide. Firstly, the global network quality is developing unevenly and vast numbers of networks cannot reach the bandwidth of H.264 HD, the low bit rate HD technique enables them to seamlessly develop OTT services without high OPEX,” said Chen Xinyu, general manager of ZTE VAS product line.
“Secondly, the integration of OTT content with low bit rate HD technology provides a better experience for users. This is an expanding field with many requirements and ZTE will continue to make sustained efforts towards the development of IPTV and OTT around the world,” Xinyu added.
Recently, TelecomLead.com reported that ZTE has completed the first phase of a broadband project with TIM Brasil in Sao Paulo. it completed construction of a multi-service access network (MSAN) for the operator, a part of Telecom Italia. ZTE won 60 percent share in the first phase of TIM Brasil’s broadband project to provide its FTTx solutions including a MSAN. ZTE’s MSAN integrated access system can transmit voice and high speed data over both fiber and copper lines.