U Mobile taps SAS Visual Analytics to access real-time consumer behavior

Telecom Lead Asia: Malaysian 3G operator U Mobile has tapped SAS Visual Analytics to enhance informed business decisions.

U Mobile says it can access real-time consumer behavior by integrating SAS Visual Analytics into its Malaysian operations.

In its initial phase, U Mobile’s SAS software deployment plans will focus on marketing, product development and sales.

Last month, U Mobile said it would target to increase its subscriber base of four million by 15-20 percent within five years. The target growth is part of its five-year plan.

At present, U Mobile has a 3G Radio Access Network (RAN) sharing agreement with Maxis, its rival in Malaysia. The agreement was aimed at lowering both Capex and Opex.

SAS Visual Analytics will enable the company to offer a new level of services to Malaysian consumers. It will lead to better-informed decisions through the software’s mobile support for the iPad and other Web-enabled devices, which give executives fast access to vital company data while on the move.

“We have always focused on taking bold, innovative and strategic steps in our business direction. With the addition of powerful analytics to our operations, we are confident of continuing to expand our business and increase our market share in Malaysia,” said U Mobile CEO Jaffa Sany Ariffin.

SAS Visual Analytics gives U Mobile in-depth analysis of its customers’ profile, behavior and usage patterns. The results will enable U Mobile to more proactively analyze and understand its customers.

SAS Visual Analytics puts the power of advanced analytics tools – including correlation, regression and forecasting – into the hands of U Mobile’s executives, without requiring knowledge or coding.

Market trend predictions, sales analysis comparisons and other tasks that previously required significant IT manpower can now be done on mobile devices by executives in a fraction of the time.


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