U.S. Cellular uses analytics solutions to enhance customer experience

U.S. Cellular 5GU.S. Cellular is working with Finland-based Nokia on a transformative intelligent operations system to predict and determine network performance to enhance the wireless customer experience.

U.S. Cellular, the fifth largest telecom operator in North America, will use Nokia’s analytics to further ensure that its network is tuned to accommodate the usage patterns of wireless users.

U.S. Cellular aims to implement the analytics solution for its engineering organization in the second quarter of 2018. U.S. Cellular will expand the usage of Nokia analytics solution in other areas through the rest of next year.

“Using Nokia’s innovative technology, this system will revolutionize the way we apply our various network data inputs to gain insights, predict outcomes and align resources to directly impact how our customers experience our network,” said Michael S Irizarry, chief technology officer at U.S. Cellular.

“We know that the network is the backbone of our customers’ experience, and this collaboration with Nokia will allow us to better understand our customers’ data demands in order to exceed their expectations,” Michael S Irizarry said.

U.S. Cellular will benefit from the system that leverages Nokia’s Customer Experience Management portfolio including Nokia Cognitive Analytics for Customer Insight, a machine learning-powered application that provides a complete view of customer satisfaction, revenue, and device and network performance.

Nokia said the new solution will be providing insights from a combination of network performance and customer usage data assisting U.S. Cellular to resolve issues caused by unusual network activity, and/or more efficiently plan cell site and small cell build-outs.

Nokia Analytics Office Services will help U.S. Cellular maximize the benefit of Nokia’s solutions, including the ability to unlock new revenue opportunities by providing a better understanding of customer needs based on customer experience insights.

Bhaskar Gorti, president at Nokia, said the company’s Cognitive Analytics software will bolster U.S. Cellular’s ability to deliver digital services that will delight its customers.