Zain Iraq, a mobile operator in Iraq, is unifying its subscriber data, currently distributed across the network, into a single database using the Nokia Siemens Networks’ One-NDS platform.
Nokia Siemens Networks’ One-NDS platform enables real-time data access across multiple applications. It addresses Zain’s requirement for a resilient and high capacity subscriber data repository to address its growth targets by introducing flexibility not found in legacy database architectures.
The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform,” said Haidar Radi, CTO of Zain Iraq. Nokia Siemens Networks is allowing us to consolidate subscriber data, enabling us to develop real-time insights about the services being used coupled with knowing further customers’ needs so that we can introduce new, exciting and tailored services.”
By unifying fragmented subscriber data into a single logical database, Zain Iraq expects to target new services in a better manner as well as, lower churn rates and reduce subscriber acquisition costs. Nokia Siemens Networks’ open One-NDS platform allows greater reliability, availability and security of services to more than 12 million Zain Iraq subscribers.
Besides simplification of service creation and reduction in costs, the centralized subscriber data system is ready for handling converged services, utilizing different kinds of mobile and fixed access methods along with LTE. The platform provides information on service availability and customer insights instantaneously across the network.
All these capabilities will be introduced with minimum impact on the existing operations and business support mechanisms. The centralized subscriber data repository will be integrated seamlessly into the Zain network through reuse of the existing business processes.
The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator,” said Ersin Durmat, head of Zain Iraq customer team at Nokia Siemens Networks. This project provides Zain with the foundation to understand their customer needs, improve end-user experience along with operational efficiency.”
As part of the deal, Nokia Siemens Networks is also expanding Zain’s home location register (HLR) along with providing integration and consulting services to ensure smooth implementation and efficient operations.
Zain-Iraq has more than 12 million customers who enjoy the securest and most affordable cellular services. Zain-Iraq has, ever since 2004, been providing a wide range of mobile telephony and various services like MMS, GPRS and recently Blackberry.
By TelecomLead.com Team
