Lack of entertainment in the lives of ordinary Indians
could have often resulted in couples falling prey to unplanned family
extensions which has added to the population of the country.
Brand Idea
suggests a simple and effective solution to this problem, through seamless and
non-stop entertainment with Idea’s 3G services! Idea’s new brand campaign, once
again based on a social theme, highlights the country’s challenge of Population
inflation and suggests a simple telephony solution.
Idea’s new Television ad shows Brand Ambassador Abhishek
Bachchan explaining to a friend that the root cause of over population in our
country is the unavailability of entertainment options for people.
He suggests Idea 3G and its many innovative applications
such as Mobile TV, Gaming, Video Conferencing, Social Networking on Super-Fast
Internet that offer non-stop entertainment to help people stay connected and
entertained.
The ad leaves with a message ‘No Baby, Only 3G’, after
highlighting that when people are ‘3G pe Busy’, there will be ‘No Aabaadi, No
Barbaadi’. The moods of the ad is light and humorous, yet with a strong connect
with a larger audience, as it features people from various parts of the country,
reacting similarly once their only source of entertainment i.e. TV is shut down
due to a power-cut!
Idea brand campaigns have always celebrated Champion
ideas which have the power to change the society and the way we live. This
time, the Champion idea is 3G which has a strong entertainment appeal, and has
been designed to resonate with the larger audience, on a critical subject
looming the country,” said Sashi Shankar, chief marketing officer, IDEA
Cellular.
On the other hand, it also promotes some of Idea’s 3G
based mobile applications. The company has planned a 360 degree communication
program to promote the campaign and drive awareness.
The new ad is yet another addition in the long-running
series of Idea campaigns with the popular tag line – What an Idea, Sirji! The
earlier campaigns – ‘Caste War’, ‘Education for All’, ‘Democracy’, ‘Walk When
You Talk’, ‘Use Mobile, Save Paper’, and ‘Break the Language Barrier’ –
addressed other societal issues by offering a simple telephony solution.
By Telecomlead.com Team
[email protected]
