Aircel Chennai Open organizer IMG Reliance taps CrowdOptic to launch focus-based services in India

IMG Reliance, a promoter of sporting and entertainment
assets in India, and CrowdOptic, creator of crowd driven mobile solutions,
announce their partnership to deploy CrowdOptic mobile technology at the Aircel
Chennai Open.

IMG Reliance will use CrowdOptic technology to create an
enhanced spectator experience, including the ability to receive live player
statistics during the action through mobile phones. The analysis of data
collected will give the IMG Reliance and Aircel Chennai Open team the ability
to offer fans Focus-Based Services to create an even more in-depth experience.

“As a global leader in sports and entertainment
management, we are always looking for ways to Enhance In-Venue Experience for
our fans and create value for all stakeholders. CrowdOptic’s mobile technology
can be used to create an immersive fan experience,” said IMG Reliance’s
COO Ashu Jindal.

CrowdOptic is
first-of-its-kind technology which tracks the crowd’s focus by collecting real
time data about where individuals are pointing their mobile phone.

“IMG Reliance and the Aircel Chennai Open are
raising the bar on using mobile technology to enhance the live, in-venue
sporting event experience, and we are extremely pleased to be their technology
provider for pioneering mobile Focus-Based Services,” said CrowdOptic CEO
Jon Fisher.

By Team
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