Airtel announces new organisation structure


Bharti Airtel announced a new organization structure for
its operations in India and South Asia. The new structure will be effective
starting August 1, 2011.


The new structure is aimed at driving greater business
and functional synergies, providing a common interface to customers, and
creating a de-layered and more agile organization. In addition, the new
structure will provide more meaningful, empowered roles and enhance employee
engagement. 


Bharti Airtel has always adopted transformational
business models that have set the industry benchmark. As we move into the next
phase of our growth journey, this new organization structure marks a major step
towards building an organization of the future,” said Sunil Bharti Mittal,
chairman & managing director, Bharti Airtel.


Customers are at the core of our business and with this
new structure we are proactively creating an integrated customer centric
organisation. I am confident that this will provide us a solid platform to
achieve our vision of making Airtel the most loved brand enriching the lives of
millions,” Mittal added.


The transformed organisation structure will have two
distinct Customer Business Units (CBU) with clear focus on B2C (Business to
Customer) and B2B (Business to Business) segments. 


Bharti Airtel’s B2C business unit will comprehensively
service the retail consumers, homes and small offices, by combining the
erstwhile business units – mobile, telemedia, digital TV, and other emerging
businesses (like M-commerce, M-health, M-advertising etc). The B2C organization
will consist of Consumer Business and Market Operations.

 

The Consumer Business group will lead the overall
B2C strategy and will focus on customer experience, product and service
innovation (including data, VAS, new products/services), and build an ecosystem
around the B2C services. K Srinivas will lead this vertical as the president,
Consumer Business


Market Operations
group will lead the ‘go-to-market’ strategy. This vertical will take products
and services to customers in South Asia with speed and efficiency. Market
Operations will complement the Consumer Business by building a robust ‘go-to-market’ ecosystem and leverage Bharti Airtel’s vast distribution reach.


Market Operations in India & South Asia will be
divided in three regions, each headed by an Operations Director: the North,
East & Bangladesh
operations will be headed by Ajai Puri; South
& Sri Lanka
operations will be headed by Vineet Taneja; and operations
in the West will be headed by Raghunath Mandava (along with National
Distribution portfolio). 


The B2B business unit will continue its focus on serving
large corporate and carriers through Bharti Airtel’s wide portfolio of telecommunication
solutions. The B2B organization will continue to be led by Drew Kelton.


In their new roles K Srinivas, Ajai Puri, Raghunath
Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay
Kapoor, CEO – India & South Asia. 


Atul Bindal, who has successfully led the Mobility
Business for over 2 years, will move into a role within the Group.


By TelecomLead.com Team
editor@telecomlead.com