Customers are at the core of our business and with this
new structure we are proactively creating an integrated customer centric
organisation. I am confident that this will provide us a solid platform to
achieve our vision of making Airtel the most loved brand enriching the lives of
millions,” Mittal added.
The transformed organisation structure will have two
distinct Customer Business Units (CBU) with clear focus on B2C (Business to
Customer) and B2B (Business to Business) segments.
Bharti Airtel’s B2C business unit will comprehensively
service the retail consumers, homes and small offices, by combining the
erstwhile business units – mobile, telemedia, digital TV, and other emerging
businesses (like M-commerce, M-health, M-advertising etc). The B2C organization
will consist of Consumer Business and Market Operations.
The Consumer Business group will lead the overall
B2C strategy and will focus on customer experience, product and service
innovation (including data, VAS, new products/services), and build an ecosystem
around the B2C services. K Srinivas will lead this vertical as the president,
Consumer Business.
Market Operations
group will lead the ‘go-to-market’ strategy. This vertical will take products
and services to customers in South Asia with speed and efficiency. Market
Operations will complement the Consumer Business by building a robust ‘go-to-market’ ecosystem and leverage Bharti Airtel’s vast distribution reach.
Market Operations in India & South Asia will be
divided in three regions, each headed by an Operations Director: the North,
East & Bangladesh operations will be headed by Ajai Puri; South
& Sri Lanka operations will be headed by Vineet Taneja; and operations
in the West will be headed by Raghunath Mandava (along with National
Distribution portfolio).
The B2B business unit will continue its focus on serving
large corporate and carriers through Bharti Airtel’s wide portfolio of telecommunication
solutions. The B2B organization will continue to be led by Drew Kelton.
In their new roles K Srinivas, Ajai Puri, Raghunath
Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay
Kapoor, CEO – India & South Asia.
Atul Bindal, who has successfully led the Mobility
Business for over 2 years, will move into a role within the Group.
By TelecomLead.com Team
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