Bharti Airtel has acquired a strategic stake in education technology startup Lattu Media (Lattu Kids) as part of the Airtel Startup Accelerator Program.
Mumbai-based Lattu Kids app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through entertaining, learning animated videos and games. Vivek Bhutyani is the co-founder and CEO of Lattu Kids.
India has 500 million Internet users, driven by affordable smartphones and one of the lowest 4G data tariffs globally. The penetration of internet has led to the adoption of online learning tools. It is estimated that in India education technology business will become a $2 billion plus industry by 2021.
The strategic investment will enable Airtel to add Edtech to its digital content business and give distribution scale to quality learning material from Lattu Kids. Airtel already has over 160 million monthly active users across its digital platforms – Airtel Thanks app, Airtel Xstream app and Wynk Music.