Telecom operator Bharti Airtel is empowering its women distributors in large cities like Mumbai and far flung regions like the North East.

Airtel, India’s largest telecom operator with 270 million subscribers, has around 300 women distributors who service close to 40,000 retailers, as a part of its Anmol Ratna program. Over 10 percent of Airtel’s distributors are in large cities like Mumbai and far flung regions like the North East are women.

Airtel says its women distributors have managed to create their own space and today run successful business.

Some of these women distributors are as young as 19 and some as old 67. Many women distributors have been associated with Airtel for over a decade now. Many have come from humble backgrounds and built their businesses against adversities thanks to their hard work and determination.

Airtel today said it is offering a customized gift hamper to women distributors on Women’s Day. The gift package includes letter from the Circle CEO, a book – 30 women in power, their voices, their stories, authored by Naina Lal Kidwai, a personal care kit and a compilation of inspiring stories of these women distributors.

“As a company that is committed to gender diversity across its operations, we continuously encourage diversity across employees and our retail network as well,” said Ajai Puri, director – Market Operations, Bharti Airtel.

success stories:

Veenu Arora, New Delhi
Veenu Arora is celebrating her 10th year with Bharti Airtel. Veenu takes pride in having achieved some difficult targets for Airtel in a challenging market like Delhi. She has rare honour of a ‘Platinum’ distributor to her credit for three consecutive quarters.

Sunitha, Andhra Pradesh
Sunitha, based in Andhra Pradesh, was 19 year-old when her father passed away. She started working as a sales coordinator / manager for an Airtel retail store. Over the next 10 years, she grew to tackle complex business responsibilities. In 2016, she became a direct Airtel distributor, a move that made her one among 61 women rural entrepreneurs who’ve taken Airtel channels to the very hinterlands of India.

Tripti Guha, NESA
Tripti Guha, after the untimely death of her husband, got a job with Airtel as one of its distributors. Tripti has played a vital role in expanding Airtel’s distribution in the circle. She received the Best Achiever Award for meetings the targets and consistent delivery.

Priti Boricha, Mumbai

Priti holds a master’s degree from SNDT university. She joined Airtel thanks to her interest in marketing. Priti attributes her success to the exposure she received being a part of Airtel’s distribution network. Customer and crisis management, though challenging, top her areas of interest.

Airtel will be launching a grievance redressal portal exclusively for all the women distributors to give them a platform to voice their concerns on any challenges in business.