Bharti Airtel has partnered with Intex Technologies to offer Intex Aqua LIONS N1, a brand new 4G smartphone from the company, to Airtel customers at a price of just Rs 1649.
The move from Airtel further confirms the growing rivalry among service providers, leading to aggressive partnerships and innovations around products and services.
With this offer, customers will gain Rs 1950 from the market price of Rs 3799. However, to get this offer customers need to make a down payment of Rs. 3149, thereby availing a bundled pack from Airtel.
The customer is required to make 36 continuous monthly recharges of Rs 169 from Airtel. After 18 months, the customer will get a cash refund of Rs 500 and another Rs 1000 after the completion of 36 months, taking the total cash benefit to Rs 1500.
Intex Aqua LIONS N1is powered by MTK chipset with a 4” full touch WVGA screen, 2MP Rear & Front VGA camera, 1GB RAM and 8GB internal storage which is expandable up to 128GB along with a host of other exciting features.
The partnership is another milestone in Airtel’s ‘Mera Pehla 4G Smartphone’ initiative. Airtel has plans to associate with more manufactures to create an open ecosystem of affordable 4G smartphones.
Ajai Puri, chief operating officer (India and South Asia), Bharti Airtel, said, “We are delighted to have Intex on board as a partner and their brand familiarity plus distribution reach will add to our affordable smartphone proposition and offer more choice to our customers. We look forward to working with them towards empowering every Indian with a 4G smartphone.”
Nidhi Markanday, director, Intex Technologies, remarked that the initiative will help accelerate the shift of users from feature phone to smartphone without pinching their pockets.
Airtel also offers Intex Aqua A4 and Intex Aqua S3 under the Mera Pehla Smartphone initiative. The Intex Aqua A4 comes is priced at Rs 1999 compared to market price of Rs 4999 whereas Intex Aqua S3 is available an effective price of Rs 4379 compared to market price of Rs 6649.