Japanese trading giant Mitsui has inked a deal to secure a 12.69 percent stake in Axiata Group’s digital and analytics subsidiary, Axiata Digital & Analytics (ADA).
The agreement, announced today, involves a substantial investment of $58 million into ADA, further fortifying the partnership between the two prominent companies.
Mitsui’s latest investment implies a valuation of approximately $550 million for ADA, reflecting the burgeoning potential of the digital and analytics sector. Axiata Digital Services serves as the holding company for ADA, acting as the entry point for Mitsui’s investment in this burgeoning industry.
In a statement, Mitsui conveyed its intent to leverage this investment to provide ADA’s cutting-edge marketing solutions and data analysis services to Mitsui’s essential partners and investees. This strategic move aims to expedite and enhance their marketing efforts in the context of digital transformation (DX).
Moreover, Mitsui is set to widen its footprint in the digital realm by acquiring an additional 16.7 percent stake in Axiata Digital Services, boosting its ownership interest to 20 percent. This extended involvement underscores Mitsui’s commitment to reinforcing its position in the ever-evolving digital landscape.
This partnership between Mitsui and Axiata’s ADA unit is poised to foster growth and innovation in the digital and analytics sector, serving as a testament to the increasing importance of data-driven solutions and services in today’s business landscape.