Bharti Airtel taps MACH to enhance roaming business in Africa


By Telecom Lead Team: MACH, a provider of cloud-based managed
communication services, will provide roaming services to Bharti Airtel
operations across Africa that will enable the mobile service provider to
improve revenues.


Bharti Airtel posted 17.1 percent increase in consolidated income in Q3 FY
2011-12 to Rs 18,477 crore. India and South Asia showed 12.1 percent revenue
growth aided by improvement in realization rates. Africa revenues grew 16.1
percent to $1.05 billion.


association with MACH will allow Bharti Airtel to be much more comprehensive in
the way it organize its roaming business and ultimately deliver a strategy that
will both benefit customers and help the operator grow revenue.


Bharti Airtel Q3 2011-12 income up 17% to Rs 18,477 crore

currently operates in 16 countries in Africa. With the deployment of MACH’s
solutions, Airtel will be able to take a top-down consolidated view of its
entire group-wide roaming business and determine group roaming strategies that
will improve competitiveness.


MACH offers
such organizations a range of business intelligence, online reporting and
budget management tools that can deliver a full view of group-wide roaming
businesses, providing executive management with the information they need to
create strategic, group-wide roaming policies, and helping to reduce costs and
grow revenues.


with MACH will allow us to be much more strategic in the way we run our roaming
businesses. In addition to the anticipated cost and efficiency benefits, MACH’s
dynamic reporting will allow us to offer customers roaming packages based on a
greater understanding of their usage patterns across our group operations,”
said Manoj Kohli, CEO (International) and joint managing director, Bharti


challenges facing group telecoms operators are very specific. They need to find
ways of consolidating business intelligence in order to have a better
understanding of how their subscribers consume services when abroad, in order to
consolidate their buying and selling power when negotiating with roaming
partners, and in order to align performance monitoring and controls across
different member companies.


business intelligence solutions will deliver Bharti Airtel with just that,
allowing it to grow its operations while reducing costs through the
standardization of its roaming infrastructure,” said Morten Brøgger, chief
executive officer, MACH.


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