Big Data to help Airtel, Vodafone and Reliance to improve revenue streams

Telecom Lead India: Airtel, Vodafone and Reliance Communications are deploying Big Data solutions to improve revenue streams.

(source: flickr)

Due to intense competition and increased costs, Indian telecom service providers are always looking for additional revenue options. is sharing examples of two leading telecom players here. Reliance Communications’ income in second quarter decreased to Rs 5,202 crore from Rs 5,319 crore in the first quarter of 2012.

Airtel’s India revenue increased to Rs 14,418 crore in second quarter of 2012 from Rs 12,679 crore in the same period last fiscal.

Deployment of Big Data enables these telecom operators to interpret subscriber data available in their networks in real time and use for business decisions.

The information-enabled intelligent economy produces a constant stream of data with social interactions, mobile devices, facilities, equipment, R&D, simulations, and physical infrastructure contributing to the Big Data explosion.

Neeraj Arora – director Internet Business Solutions Group, Asia Pacific Japan and China, Cisco Systems, said: “We work with several top Indian telecom operators who are utilizing Big Data for improving their income.”

Neeraj, however, did not share name of these large operators.

Cisco’s Internet business head says most of Indian mobile operators will be using Big Data in coming years.

Operators such as Orange, Verizon, etc. have already deployed Big Data and are creating substantial revenue streams.

Last week, reported that Big Data solutions market opportunity is likely to grow to $153.1 million by 2014, representing CAGR growth of 37.8 percent during 2011-2014.

According to a study done by IDC for NetApp India, 40 percent of organizations in verticals like BFSI, Media & Entertainment, Telecommunications, and Government have more than 100 TB data currently. A third of Indian organizations are witnessing a 60 percent year-on-year growth in data.

Gartner says Big Data will change the landscape of IT – creating new jobs. IT spending in Europe, the Middle East and Africa (EMEA) will reach $1.154 trillion in 2013, up 1.4 percent from 2012 projected spending of $1.138 trillion. Growth in IT in Europe will be mainly driven by devices and software.

Over the next three years, together with the North America and Japan, EMEA will be the most active region in using big data. By 2015, 4.4 million IT jobs will be created globally to support big data, creating 1.3 million IT jobs in EMEA, including 1.2 million IT jobs in Western Europe alone.

However, public education systems, as well as training within companies, are not sufficient to satisfy that demand.

Tata Consultancy Services (TCS) is gaining from its Big Data initiatives across the world. TCS, which reported second quarter revenue of Rs 15,621 crore, up 34.3 percent y-o-y, said it used Big Data technologies to convert legacy linear analytical engines to distributed computing models for a global market research firm which enabled the customer to leverage the population data instead of sample data analysis and driving a 10x improvement in execution time.