The increasing penetration rates of mobile telecommunications and the increasing changes in competition environment of the telecom industry, as well as the innovation of business models brought by technological advancement have posed challenges to China Mobile.
The group continues its market leadership with average monthly net additional customers for the first three quarters reaching 5.5 million.
China Mobile’s 3G customer base grew rapidly and began to take shape.
The voice usage volume maintained steady growth, total voice usage volume for the first three quarters of 2011 increased by 12.8 percent compared to the same period of last year.
Key services such as wireless music also achieved favorable growth. Mobile reading, mobile gaming, mobile video businesses have achieved certain scale. The favorable growth in customer base, voice usage volume and value-added business resulted in a steady increase of operating revenue.
To meet new challenges and opportunities, the Group will consolidate existing advantages and its core competitiveness, continue to follow its Blue Ocean Strategy” and embrace innovation to sustain its favorable business development and financial growth in order to continuously create value.
By Telecomlead.com Team