Cable giant Comcast has started wireless operations to rival established telecoms such as AT&T, Sprint, T-Mobile and Verizon.
Currently, the US wireless market is undergoing tough competition among the four players to grab the next one million from the rival camp. Since the population is not growing significantly, switch off from rivals is one of the main strategies of big 4 operators. And offering freebies – free HBO channel in the case of AT&T recently – are the center of the strategy.
Comcast is trying to rely on its 16 million Wi-Fi hotspots to connect its data customers across the nation. Comcast is also trying to encourage its existing customers to join the wireless platform. The strategy of Comcast is to bundle services and add value to mobile phone users.
Up to 80 percent of smartphone data traffic in the U.S. travels over Wi-Fi, not cellular networks, making Wi-Fi a key solution to today’s mobile data consumption.
Comcast on Thursday said its Xfinity Mobile uses America’s largest 4G LTE network along with Comcast’s 16 million Wi-Fi hotspots to provide better wireless experience to consumers — for less money.
“We’re doing mobile differently by bringing our customers the best networks and a product designed to save them money in an increasingly data-driven world,” said Greg Butz, president of Comcast Mobile.
Comcast said Xfinity Mobile benefits customers by bundling wireless service with Comcast’s other Xfinity offers. With Xfinity Mobile, customers pay for the gigabytes they use, with the flexibility to switch back-and-forth between data options using the Xfinity Mobile app at no cost.
Features of Xfinity Mobile:
# No line access fees
# You can add up to five lines automatically when you add Xfinity Mobile to Xfinity Internet service, with no line access fees, unlimited talk and text. You will get first 100 MB of shared 4G LTE data – at no extra cost.
# The price is $65 per line on up to five lines with no usage limits, or you can shell out $45 per line for Comcast customers with X1 packages.
# $12 is the price per GB of cellular data across all lines on an account each month.
# Xfinity Mobile will give you access to watch up to 200 live TV channels and 40,000 On Demand movies and shows with the Xfinity Stream app.
Comcast is offering popular mobile devices, including iPhone 7, iPhone 7 Plus, iPhone 7 and iPhone 7 Plus RED Special Edition, iPhone 6s and iPhone 6s Plus, and iPhone SE. Xfinity Mobile will also feature the best devices from Samsung and LG.