Ericsson to support Super Broadband offer at Philippines wireless provider Smart Communications


Telecom Lead Team:
Smart Communications, Philippine’s leading
wireless service provider, announced partnership with Ericsson to offer the
fastest and most reliable broadband service in the country, with the widest
coverage and most innovative plan features.


Ericsson will develop the SpeedLab,” which will
focus on creating Smart’s Super Broadband” offer. The partnership will first
embark on quantifying the subscriber benefits of Ericsson and Akamai’s Mobile
Cloud Accelerator (MCA) on Smart’s network.


MCA allows web pages to load three-times faster, thereby
providing a better and more consistent user experience. It also creates
opportunities for mobile network operators to monetize network assets, such as
Quality of Service for over-the-top content.


MCA also helps operators monetize over-the-top (OTT)
traffic. It gives content providers a way of improving quality of experience,
conversion rates and brand perception. Content providers have shown great
interest in MCA since quality of experience is a decisive factor for their


We believe that a solution such as the MCA allows for
greater productivity it’s less time spent waiting for Internet sites to load,”
according to Orlando Vea, Smart chief wireless advisor. “It will provide a
richer and better mobile experience for our subscribers. We already have the
fastest broadband network in the country yet we continue to innovate,” Vea


According to Elie Hanna, Ericsson president and country
manager for Philippines and Pacific Islands, delays in page load time led
directly to a decrease in conversions, fewer page views and a decrease in
customer satisfaction. 


The MCA is a unique solution that addresses end-to-end
quality of experience for mobile content delivery across the internet and
mobile networks, according to Hanna.


Recently Ericsson also announced partnership with mobile operator MobiFone to
consolidate its six regional network operations centers (RNOC) in Vietnam into
one centralized NOC in Hanoi. Vietnam has some 140 million mobile subscriptions
in a market of 90 million people.


Ericsson will, through its consulting and systems
integration expertise, consolidate MobiFone’s network operations organization
and implement a unified network management system.

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