Globe Telecom has revealed its three-pronged strategy to improve voice and data experience of its smartphone customers.

The first strategy is to accelerate cell site builds to expand coverage and increase capacity for data.

The second strategy is to upgrade all its sites to have 4G/LTE using many different frequencies, which are important for both coverage and speeds. 4G everywhere will enable the entire country to become data-ready in order to meet the increasing demands of customers for bandwidth and faster speeds.

The third strategy is to fast track the fiberization of homes to improve data experience using wireline connectivity.

As Filipinos spend more time at home because of the lockdowns, Globe hopes to address the growing demand for home broadband with a much larger fiber footprint, using only the most advanced technologies.

The network upgrade is expected to be completed by 2021, says Globe Telecom president and CEO Ernest Cu.

Globe is the country’s leader in mobile and hopes to cement its leadership in the broadband category. For 2020, the company committed to spend Php 50.3 billion in Capex, majority of which will be spent on its network upgrade initiatives.

The company previously released a series of network related updates including the build of 900 cellsites with five shared independent tower companies, securing 190 permits from 85 local government units, network upgrades in eight key areas of Visayas and Mindanao, as well as putting up 32 new towers in several key barangays in Quezon City.

Globe is also rolling out fiber lines in Metro Manila, Bulacan, Cavite, Batangas, Cebu and Davao del Sur. The telco’s fiber roll out during the last 8 months already represents a 51.4 percent increase over full year 2019. To date, the company is migrating customers from copper lines to fiber free of charge.

Globe is also firing up its 5G network, targeting areas in key locations such as Bonifacio Global City (BGC), Makati CBD, Rockwell Center, Ortigas CBD, strategic areas along EDSA and C5, Taguig, Pasig, Mandaluyong, Marikina, Paranaque, Muntinlupa, Las Pinas, Valenzuela, and Caloocan.