Idea becomes largest 3G network in UP West & Uttarakhand, covering 145 towns


Idea Cellular, India’s 3rd largest mobile operator and
the largest operator in UP West & Uttarakhand, has now extended its -Gold
Standard’ 3G services to cover all major towns in the region.


Ever since the launch, Idea has been receiving an
overwhelming response to its 3G services and has also witnessed an increase in
subscribers opting for these services.


Idea’s 3G services are available across 145 towns in UP
West & Uttarakhand. Idea’s focus on growth from semi-urban heartlands,
comprising of industrial, agricultural and educational regions seem to be
working, as the company has experienced huge growth in data traffic in the
largely semi-urban market of UP West and Uttarakhand.


Soon after the launch, Idea has now introduced a range of
attractive offers, including ‘Double Dhamaka’ to enable mobile users in the
region to enter the world of 3G. This new Double Dhamaka offers double data
benefit on all the 3G recharge vouchers and packs (prepaid and postpaid) to the
customers and is valid till 31st December 2011.


Apart from this, Idea is also offering the lowest entry
point pack for users to avail 3G services, starting at just Rs. 7. The 3G trial
pack comes with a validity of 1 day and offers 20MB of 3G data usage.


For other users, Idea has the widest possible range of
plans for prepaid and postpaid subscribers, starting from as low as Rs. 7 going
up to Rs. 5,000 pack which offers 30GB of free 3G data usage for upto 125 Days.


Idea has also launched a special 3G tariff plan for
postpaid subscribers priced at 5 paise/10KB. Additionally, Idea is also
offering the lowest Video calling tariff on 3G at just 2 paise/second, for all
local and National calls.


is also offering special deals on its 3G Netsetters, for both Prepaid and
Postpaid subscribers in the circle.


We have developed these services and tariff plans
keeping in mind convenience and affordability of the users. The response to our ‘Gold Standard’ 3G services has been overwhelming with both existing users of
GPRS and data services, as well as the first time users subscribing to these
services in UP West and Uttarakhand,” said N.F. Aibara, chief operating officer
UP West, Idea Cellular.


Idea subscribers can now experience -Gold Standard’ 3G
services including Video Conferencing, IdeaMall Application Store, Mobile TV,
Video on Demand, and High-speed Internet Browsing with Time based Billing plan
and -Sachet Pricing’. 


Idea’s 3G services offers its subscribers the best mobile
experience in downloading songs, streaming videos on YouTube, streaming audio,
photo updates on Facebook, mail and other online media, movie downloads,
watching mobile TV, e-mailing with attachments, blog postings, viewing photos,
and Flash & HD Gaming.


Idea 3G users are experiencing speeds upto 21 Mbps on 3G
handsets, and higher speed on other devices depending on the device capability.
Idea TV allows subscribers to watch up to 100 channels.


Recently, Idea Cellular has announced a breakthrough offer
for its prepaid customers in Gujarat, giving them the benefit to call over 72
lakh Idea users, anywhere in the circle for just 10 paisa/minute.


Idea’s new Special Tariff Voucher priced at Rs 39 and Rs
17 will enable subscribers to make local Idea to Idea calls at just 10
paise/min in Gujarat. While on the recharge of Rs 39, Idea users can avail the
benefit throughout the day; with recharge of Rs 17, subscribers can make local
Idea to Idea calls at 10 paisa/min during off peak hours i.e. between 10 pm to
5 pm (a total of 19 hours in a day). The tariff is valid for 30 days and 15
days, respectively, from the date of recharge.


By Team
[email protected]