Indian telecom services provider Idea Cellular has increased the monthly rentals of its post-paid mobile customers by Rs 50 from June.

“Effective from the June bill cycle, the monthly rental will have a nominal increase of Rs 50 per month,” said Idea Cellular Head of Service Delivery, Mumbai Operations, Amit Dimri in an email to post-paid customers.

Idea Cellular’s post-paid subscribers constitute 4 percent of its 137.9 million subscribers as of end March.

Idea Cellular Chief Marketing Officer Sashi Shanker said that the company keeps changing its tariff / call rates and rentals. But he could not say whether the hike in the rentals is only for the Mumbai circle or across the circles.

Recently, Bharti Airtel and Vodafone had scaled down discount offers.

Airtel had also reduced benefits for certain mobile internet schemes. Vodafone too had also reduced validity on its promotional packs.

In the March quarter, Idea Cellular posted 91 percent increase in net income to Rs 590 crore on healthy growth in call and data volume.

Its average revenue per user (ARPU), which had been declining for a long period, rose 8.3 percent to Rs 170 in FY 2014 against Rs 157 last fiscal.

However, the company saw a 2.8 percent decline in average revenue per minute (ARPM) to 43.6 paise from 44.9 paise a year ago.

Total consolidated revenue of Idea Cellular in the fourth quarter rose 16.2 percent to Rs 7,043.8 crore from Rs 6,061.4 crore a year. Consolidated revenue for the full fiscal grew 18 percent to Rs 26,518.9 crore.

TelecomLead News Team