Telecom operator Idea Cellular has launched free Facebook Messenger for its pre-paid mobile users.
The new offer is available for all Idea 2G and 3G prepaid subscribers for a period of 3 months from the date of activation. The offer on Idea network will be available for activation until July 31, 2013.
The strategic partnership between Idea Cellular and Facebook allows users to send messages, share pictures, locations and start group conversations with friends through the Facebook Messenger application.
The free Facebook Messenger service will be available for all Idea prepaid users who use any Android device and iOS.
The free service can be used by downloading the application from Play store in Android and App store in iOS phones.
“Nearly 50 percent of data users on the Idea network access Facebook on their mobile phones. The free Facebook Messenger service will enhance their social networking experience and enable Facebook users to chat with their contacts while on the move,” said Sashi Shankar, chief marketing officer – Idea Cellular.
Idea said the free Facebook Messenger service will be available to over 3.5 lakh Idea smartphone users as well.
At present, Idea has more than 123 million subscribers. They generate traffic in excess of 1.5 billion minutes a day.
Kevin D’souza, country growth manager, Facebook said, “Messaging is a fun and useful way to share privately and connect with friends in smaller personal groups.”