Idea Touches 1 million 3G Users Mark


Idea Cellular, has announced that it now has 1 million 3G users within the first month of launch in India. This announcement makes the operator the fastest growing 3G network with coverage now in over 400 towns within a month, after it started out with 9 cities towards the end of March 2011.



“3G services will attend to the high speed digital needs of our consumers, creating opportunities for education, employment, engagement and entertainment, thus empowering consumers and positively impacting their lifestyles. Idea is focused on bringing this transformation in the telecommunication space, and we are happy to become the fastest growing 3G network, with a growth rate of more than 10 towns per day covering 1 million 3G users in the first month”, Himanshu Kapania, MD, Idea Cellular.



Idea’s 3G services cover major urban markets, tier 1&2 cities and also the deep hinterlands. The company is committed to launch 10 new towns per day for the next 365 days to extend the experience to 50 percent of the existing subscriber base with the latest 3G Services. Idea’s 3G services will progressively grow to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.



Early trends indicate high uptake of wireless broadband data by existing 3G handheld users. Data usage by Idea’s 3G users is already at 20 percent of the total mobile data usage recorded by the company, in the first month of launch, and this is expected to grow exponentially with the proliferation of services”, said Sashi Shankar, CMO, Idea Cellular.



Idea Cellular launched its 3G Services on 28th March, 2011 in 3 circles – Gujarat, Madhya Pradesh & Chhattisgarh, Himachal Pradesh and since then has been progressively launching 3G services in 6 other circles of UP East, UP West, Maharashtra & Goa, Kerala, Haryana, and Andhra Pradesh.



Idea is the first operator in India to introduce Time based Billing  plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced “sachet” pricing offering attractive trial packages with per day billing.  



By Team
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