IMImobile announced that it has joined the Wholesale Applications Community (WAC) as an associate member. Under the terms of membership, IMImobile will provide input to WAC working groups and the WAC advisory council.

With the DaVinci Evolved Service Platform (ESP), IMImobile will help WAC members and operator clients shape application development and seeding. The DaVinci Evolved Service Platform  builds the foundation in the development of a WAC-compliant application development and deployment platform environment and is being used by multiple customers in multiple territories.

With applications now at the heart of the mobile experience, WAC represents a unification of the global mobile community to create an open, standards – based application market. IMImobile shares the vision of an “open mobile marketplace” where mobile operators globally can leverage their core subscriber and content assets to improve the user experience and open new revenue streams.

In recent times we have witnessed a sizeable shift in consumer behaviour towards an insatiable demand for mobile applications and services. Our partners and customers are responding to this shift by developing new consumer engagement strategies”, said Vishwanath Alluri, founder and chairman of IMImobile.

 

The momentum and significance of WAC continues to grow. IMImobile is joining a growing list of important industry players from across the mobile ecosystem, taking membership levels to 73 companies”,  said Peters Suh, CEO, WAC. IMImobile has gained fantastic experience with its work in application development and deployment for operators, and has both the skills and knowledge that will bring value to WAC”.

By TelecomLead.com Team
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