Telecom Lead India: MACH, a provider of cloud-based
managed communication services, has introduced its new Data Optimization
solution, which the company claims lowers the cost of delivering data roaming
and domestic services to subscribers for mobile network operators and MVNOs.

By reducing roaming data costs, operators can improve
bottom-line profitability, or pass on savings to customers, thereby increasing
competitiveness and end-user satisfaction and lowering the risk of ‘Bill Shock’
scenarios,”said Lokdeep Singh, chief technology officer, MACH.

The company said that its new solution uses downlink data
optimization technology which enables reductions of up to 70 percent on
downstream data usage of smartphones.

The reduction in downstream data usage minimizes the
wholesale cost of providing data roaming for operators and for MVNOs who have
to purchase their wholesale data from host mobile network operators, and
tackles bandwidth issues.

Furthermore, the company added that other techniques such
as data off-loading, data optimization allow network operators to reduce costs
and meet bandwidth challenges.

Using MACH’s application-oriented Data Optimization
solution, operators can significantly reduce the amount of data consumed by
mobile apps, such as Exchange, Google Maps, Facebook and Twitter, when roaming.

The new solution belongs to MACH’s cloud-based M
Serve portfolio mobile data monetization solutions and it does not require
a client on the handset, making it completely transparent to the end-user and
simple to deploy.

The technology is based on patent-pending,
application-oriented compression and optimization that has been specifically designed
to deliver industry leading data reduction rates for specific mobile
applications.

MACH’s Managed Service Delivery Platform allows the
company to accelerate the deployment of innovative, new ‘mobile data
monetization’ solutions to communication service providers worldwide.

Bharti Airtel taps MACH to enhance roaming business in Africa

A few months back, Bharti Airtel entered into an
agreement with MACH for roaming services to operations across Africa. The
selection of roaming services enables the mobile service provider to improve
revenues.

 

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