“The link between customer churn and QoE has been clearly established, which is why CE monitoring solutions have become a necessity,” said Frost & Sullivan Program Manager Olga Yashkova. “With new high-capacity radio frequency access technologies gaining ground, such as long-term evolution (LTE) and LTE advanced, there is a real need to understand customer experience with networks and services.”
Fixed-mobile convergence, as along with the deployment of Internet protocol (IP) technologies through both legacy and wireless systems, has further added complexity to networks. In addition, the increased number of applications requiring higher bandwidth is compelling operators to invest in faster transmission links. CE monitoring will enable service providers to better comprehend the impact of these new services on existing networks and users.
While CE monitoring vendors are capable of providing a vast amount of data; the challenge lies in the ability to offer meaningful information that will benefit operators.
Frost & Sullivan suggests that vendors need to build cost-effective systems with high performance and scalability. Advanced solutions that can collect relevant information and provide applicable metrics will help boost adoption.
As end users become more cost-conscious, the market will see a shift towards software-based probes and software-as-a-service (SaaS) monitoring solutions.
