Lower voice tariffs — declined 25.3 percent together with lower termination rates and pressure on consumer spending negatively impacted voice revenue growth resulting in a 4.9 percent decline in total revenue, said MTN.
Key initiatives of MTN include:
# The continued rollout of Project Next!, with the completion in Cameroon expected September 2015 and Benin and Management companies to be completed by year end;
# Implementation of an integrated charging system under a managed services platform, enabling access to skilled resources and end-to-end accountability;
# Leveraging global procurement and expediting time to market.
“We will increase data revenue by encouraging uptake through increased smartphone penetration and new pricing strategies. We will also continue to create a distinct customer experience through investing in our networks to support data growth and improving value and segmentation offers,” said MTN in a statement.
Over the past six months the Group focused on improving its business structure to facilitate non-voice revenue growth.
Mobile Money subscribers of MTN rose 45.8 percent to 32.4 million.
Baburajan K
[email protected]