Telecom Lead India: Sistema Shyam TeleServices (MTS India) has unveiled new customized dongles.

MTS India says customized dongles will reflects the personality of  MBlaze users.

Leonid Musatov, chief marketing & sales officer, MTS India, said: “The young minds choose everything as a perfect reflection of who they are; the clothes they wear, their status updates or profile pictures, their desktop image, or even their timekeepers. MTS has introduced a range of limited edition dongles specifically targeting this mindset.”

MTS has launched these customized dongles to create a differentiation and build brand preference amongst the target customers through personalized form factors.

Currently there will be three fresh designs launched in the market, the Music dongle, the Lifestyle dongle and the Gamer dongle. The company is also planning to launch an interactive online platform to enable customers to even design their own dongles in the near future.

Customized MBlaze dongles will be available at all MTS branded outlets in major cities across Delhi NCR, Karnataka, Kerala, Rajasthan, Tamil Nadu and West Bengal.

Customers can pay Rs 1299 and do a first recharge of Rs 888 to get 8 GB data usage with 30 day validity.

Additionally, customers availing this to also get data usage worth more than Rs 2600 and VAS services worth more than Rs 700 (MTS TV, MTS Music & MTS Games On Demand).
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