MTS said it plans to invest up to 20 percent of core Capex (capital expenditure) in new segments.
MTS CEO Alexey Kornya said: “MTS’s new business strategy is a timely move as economic digitalization accelerates and users and businesses demand new technologies. It is a logical next step following the execution of our previous 3D strategy focused on Data, Digital, and Dividends.”
MTS has become a top-3 digital TV provider in Russia, as well as а major player in entertainment and eSports.
MTS will take a client-centric approach focused on increasing the frequency of touch points and overall time customers spend within ecosystem.
In contrast to prior strategy that focused on financial results within specific product P&Ls, the new strategy is focused on maximizing long-term client value by better meeting the customer’s needs, while enhancing loyalty and offering attractive bundled offerings.
“We aim to extend convergence beyond connectivity by providing fit-for-purpose offerings for the modern digital lifestyle to improve people’s lives and support the development of Russia’s digital economy,” Alexey Kornya said.